Marketing teams constantly adjust plans. Campaigns shift, vendors change timelines, and spending needs to stay aligned with goals. But tracking and updating all of that across spreadsheets and tools can slow you down.
Cube gives marketing leaders a faster, clearer way to manage budgets, forecasts, and performance all in one place with real-time data and built-in collaboration.
Why marketing teams use Cube
Cube connects your actuals and plans so that you can focus on decisions, not data wrangling. With Cube, you can:
- Quickly compare actual spend vs. budget across campaigns and channels.
- Update forecasts as priorities shift.
- Collaborate with Finance in real time—no more chasing files or email threads.
- Get the answers needed without waiting on a report from finance
The result is fewer surprises, faster decisions, and more impact from every dollar spent.
Spot trends and reforecast with confidence
Before your next budget review, Cube’s AI Analyst helps you get ahead of the conversation. Use AI Analyst to ask questions in Slack or Teams to track performance trends across programs and use Smart Forecasting to run updated forecasts without starting from scratch.
Because everything is already connected—your actuals, your assumptions, and your workflows—you’re not rebuilding models every time plans change. You’re simply adjusting and moving forward.
Stay on top of campaign spend
When performance updates are slow or scattered, it’s tough to know how campaigns are pacing. Cube gives you a live view of your marketing spend vs. plan, so you can catch issues early and adjust quickly.
With dashboards and reports, you can filter up-to-date data by vendor, region, or tactic to see what’s working and where to pivot. And when Finance or leadership needs a status update, you can share reports directly, no back-and-forth required.
Budget collaboratively, not reactively
Marketing plans change often, but updating them shouldn’t create chaos. With Cube, you can input forecast changes directly into shared templates and add notes for context (“Vendor pushed to Q3”). Finance can pull updates in real time, so everyone’s working from the same plan. Learn more about publishing to Cube and including context in attributes.
This makes budget reviews more productive and less time-consuming. You’ll spend less time explaining the changes and more time acting on them.
Learn how to start budgeting with Cube.